If you’ve come across groups of swimmers dipping in the freezing cold winter waters along Toronto’s shoreline recently – well it’s an increasingly popular Canadian activity of cold water swimming – otherwise known as polar bear dips – and it’s fast becoming a big trend that lots people are trying.

Healthline.com claims that cold water immersion can improve circulation, deepen sleep, increase energy levels, decrease depression, and reduce inflammation and I’ve heard a lot of positive benefits from cold water swimming fans including it’s anti aging effects! What’s not to love? You just need to prepare your wardrobe properly:

We have the funkiest cold water jackets on the market – very UK!

We’ve partnered with our amazing British design team at Cape Cove for all your Beach and water fashions – which incidentally are also a very downtown cool look!

Mix fashion and function and be warm!